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Office
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FOR FREE!
WHAT YOU'RE GOING TO LEARN:
Rank for your most profitable general contractor keywords
Hint: It’s bigger than just “general contractor near me.”Build real authority so your service pages actually climb Google
Earn relevant backlinks that move you up in search results
Duplicate city pages might be dragging your rankings down
Clearly signal your true service area to Google
Online directories matter most for general contractors
Clean up toxic backlinks that are holding your company back
Keywords high-value clients are actually typing before hiring
Fake or UPS addresses on Google Maps can wreck your visibility
Review platforms that influence serious homeowners the most
…and a lot more that separates average contractors from market leaders.
Explore Our Latest Webinars and Case Studies
WEBINAR
YOUR 2026 MARKETING
PROGRAM WEBINAR
Ready to dominate 2026? It’s time to tighten up your game plan for marketing, lead generation, and everything Google cares about.
Watch this recorded webinar as we break down Your 2026 Marketing Program Webinar, what’s working now, what’s changed, and the moves that will boost your lead flow.
WATCH THE FULL EPISODE
WEBINAR
HOW TO OPTIMIZE YOUR WEBSITE FOR MAXIMUM CONVERSION
I went live and walked through how contractors could improve their website and get more out of the traffic they already had. In this free webinar, I explained what actually influenced homeowner decisions online.
If you ever wondered why your site looked fine but did not generate enough inquiries, this session broke it down clearly and practically.
WATCH THE FULL EPISODE
CASE STUDY
CHIUSANO DESIGN BUILD
MARKETING DEVELOPMENT
This project was all about building a marketing system that supports real business goals. Clear positioning. Cleaner messaging. A digital presence designed to attract better-fit homeowners and higher-quality projects.
Every move focused on visibility, trust, and long-term momentum, not vanity metrics!
WATCH THE FULL EPISODE
Watch and Stream Our Recent Podcast Episodes
PODCAST EPISODE 1
BUILDING DREAMS: THE CHIUSANO
DESIGN BUILD JOURNEY
In the debut episode of The Topping Off Podcast, Kevin Sterling sits down with Jesse and Arthur Chiusano to unpack what it really takes to grow a modern design-build firm.
They share how a clear vision, the right clients, and strong systems helped them build momentum in under 4 years.
WATCH THE FULL EPISODE
PODCAST EPISODE 2
BUILDING A KITCHEN EMPIRE:
INSIGHTS FROM DENNIS SARLO
I sat down with Dennis Sarlo of Sarlo Kitchen & Bath to talk about building a kitchen and bath business that scales.
Dennis shares how he transitioned industries, hit $1.5M in year 1, tackled staffing challenges, leveraged design tech, and built strong contractor relationships while keeping customer satisfaction first.
WATCH THE FULL EPISODE
WANT TO BE A GUEST ON OUR PODCAST INSTEAD?
Real Conversations With Contractors Who Are Building It Right
Hosted by Kevin Sterling, Director of General Contractor Growth at GC Sherpa, The Topping Off Podcast features honest conversations with contractors, builders, and trade owners about what actually drives growth.
This is a free podcast created to share real-world experience, not polished marketing talk. Every episode is designed to give contractors practical insight they can actually use.
No hype.
No recycled marketing talk.
Just honest conversations with people doing the work.
WEBINAR FREQUENTLY ASK QUESTIONS
Who should attend this webinar?
This session is designed for general contractors, builders, and remodelers who already have a website and want it to perform better. It’s especially useful if you’re getting traffic but not seeing enough form fills or calls.
Will this webinar be live or recorded?
This webinar will be held live. A recording may be made available after the session, but live attendance is encouraged so you can follow along in real time.
Do I need any technical or marketing experience?
No. The content is presented in plain language and focused on real-world contractor websites, not marketing theory or technical jargon.
How long is the webinar?
The webinar will run approximately 45–60 minutes, including time for questions.
How do I register?
Simply complete the registration form on this page. You’ll receive confirmation and access details by email after signing up.
Is this webinar free?
Yes. This is a free educational webinar hosted by Kevin Sterling, Director of General Contractor Growth at GC Sherpa.
