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WHAT YOU'RE GOING TO LEARN:
Why home shows still generate high-value contractor leads
How to choose the right events for your business goals
What separates high-performing booths from forgettable ones
Booth design strategies that attract more conversations
How to train staff to engage attendees effectively
Lead capture systems that prevent missed opportunities
Offers and promotions that increase conversion rates
Pre-show marketing tactics that drive booth traffic
Social media strategies before, during, and after the event
Follow-up systems that turn leads into booked projects
Common mistakes contractors make at home shows
How to measure ROI and improve future event performance
Real-world lessons from successful contractor home show strategies
Emerging trends shaping the future of home shows
Actionable tactics contractors can apply immediately
MEET YOUR WEBINAR HOST
KEVIN STERLING
Director of General Contractor Growth
Founder of GC Sherpa, a marketing program built specifically for growth-minded general contractors
Decades of experience in digital marketing, web development, and conversion strategy
Designed, launched, and optimized contractor websites
Known for simplifying marketing so contractors can focus on building, not chasing leads
Advisor to small and midsize contracting companies looking to scale from local operator to regional leader
Trusted by contractors for clear strategy and real results
Explore Our Latest Webinars
YOUR 2026 MARKETING
PROGRAM WEBINAR
Ready to dominate 2026? It’s time to tighten up your game plan for marketing, lead generation, and everything Google cares about.
Watch this recorded webinar as we break down Your 2026 Marketing Program Webinar, what’s working now, what’s changed, and the moves that will boost your lead flow.
WATCH THE FULL EPISODE
HOW TO OPTIMIZE YOUR WEBSITE FOR MAXIMUM CONVERSION
I went live and walked through how contractors could improve their website and get more out of the traffic they already had. In this free webinar, I explained what actually influenced homeowner decisions online.
If you ever wondered why your site looked fine but did not generate enough inquiries, this session broke it down clearly and practically.
WATCH THE FULL EPISODE
THE NEW SEO AND GEO FORMULA FOR GENERAL CONTRACTORS
In this webinar, I break down the new SEO + GEO formula for general contractors who want more local visibility, stronger rankings, and better projects.
Search is changing fast. Homeowners are no longer only using Google. AI search engines are now recommending contractors directly based on reviews, authority, and website quality.
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EVERYDAY AI FOR
GENERAL CONTRACTORS
AI isn’t replacing contractors… it’s giving them leverage! In this recent webinar session, Kevin Sterling (GC Sherpa) and Murray McCulloch (Coastal Craft AI) break down how general contractors are actually using AI in the field, in the office, and in their marketing to move faster and win better projects.
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Watch and Stream Our Recent Podcast Episodes
BUILDING DREAMS: THE CHIUSANO
DESIGN BUILD JOURNEY
In the debut episode of The Topping Off Podcast, Kevin Sterling sits down with Jesse and Arthur Chiusano to unpack what it really takes to grow a modern design-build firm. They share how a clear vision, the right clients, and strong systems helped them build momentum in under 4 years.
WATCH THE FULL EPISODE
BUILDING A KITCHEN EMPIRE:
INSIGHTS FROM DENNIS SARLO
I sat down with Dennis Sarlo of Sarlo Kitchen & Bath to talk about building a kitchen and bath business that scales. Dennis shares how he transitioned industries, hit $1.5M in year 1, tackled staffing challenges, leveraged design tech, and built strong contractor relationships while keeping customer satisfaction first.
WATCH THE FULL EPISODE
TRANSFORMING CONSTRUCTION FINANCES
WITH UPMARK PDF
Episode 3 is here and this one hits where it counts: your profit. I sat down with Avi Edelson of UpMark PDF to unpack why so many contractors struggle with job costing, messy markups, and unclear numbers, and how it's simplifying the way GCs handle vendor and subcontractor bills without replacing their accounting system.
WATCH THE FULL EPISODE
THE TRUTH ABOUT CONTRACTOR SEO
MOST BUILDERS STILL IGNORE
In Episode 4 of the Topping Off Podcast, I had insightful discussion with Donny Zanger of Buildwrks. We talk about the journey behind building a platform focused on SEO strategies that actually work for contractors. We also dive into the lessons behind scaling a service business, the power of exact match domains when used strategically, how to navigate slow seasons, and why relationships and generosity still play a major role in long-term success in construction.
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HOW BRODERICK BUILDERS BECAME A
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Episode 5 of the Topping Off Podcast features Jason Broderick of Broderick Builders, where he talks about building and running a family-owned remodeling company in Nashville, what it was like stepping into the spotlight with Property Brothers, and the technology and marketing strategies helping his company continue to grow.
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UNLOCKING CONSTRUCTION EFFICIENCY WITH AI:
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In episode 6 of the Topping Off Podcast, Murray McCullough from Coastal Craft AI shares his journey from residential construction to AI implementation, exploring practical use cases for contractors, including document chatbots, automation, and strategic AI integration. Discover how AI can augment your business processes, reduce risks, and unlock new efficiencies.
WATCH THE FULL EPISODE
BUILDING SUCCESS: WOMEN IN CONSTRUCTION DRIVING INNOVATION WITH AI
Episode 8 of the Topping Off Podcast just dropped, featuring Antoinette Khamsopa of NYSIDI who shared her journey from real estate to successful general contracting, emphasizing the importance of love for construction, strategic marketing, and navigating industry challenges. Discover insights on building a family-based business, leveraging AI, and trends like aging in place.
WATCH THE FULL EPISODE
WANT TO BE A GUEST ON OUR PODCAST INSTEAD?
Real Conversations With Contractors Who Are Building It Right
Hosted by Kevin Sterling, Director of General Contractor Growth at GC Sherpa, The Topping Off Podcast features honest conversations with contractors, builders, and trade owners about what actually drives growth.
This is a free podcast created to share real-world experience, not polished marketing talk. Every episode is designed to give contractors practical insight they can actually use.
No hype.
No recycled marketing talk.
Just honest conversations with people doing the work.
WEBINAR FREQUENTLY ASK QUESTIONS
Who should attend this webinar?
This session is designed for general contractors, builders, and remodelers who already have a website and want it to perform better. It’s especially useful if you’re getting traffic but not seeing enough form fills or calls.
Will this webinar be live or recorded?
This webinar will be held live. A recording may be made available after the session, but live attendance is encouraged so you can follow along in real time.
Do I need any technical or marketing experience?
No. The content is presented in plain language and focused on real-world contractor websites, not marketing theory or technical jargon.
How long is the webinar?
The webinar will run approximately 45–60 minutes, including time for questions.
How do I register?
Simply complete the registration form on this page. You’ll receive confirmation and access details by email after signing up.
Is this webinar free?
Yes. This is a free educational webinar hosted by Kevin Sterling, Director of General Contractor Growth at GC Sherpa.
