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WHAT YOU'RE GOING TO LEARN:
What’s changing, why some contractors are pulling ahead, and how speed leads to more booked jobs.
How to use AI in your daily workflow without adding complexity.
Turn projects into content, match homeowner search intent, and stay visible.
Respond faster, move leads forward, and convert more inquiries into calls.
Turn jobsite activity into content and stay consistent without extra workload.
Reduce admin work, simplify tasks, and free up time across projects.
See clear before-and-after improvements using simple AI systems.
Tips to avoid overcomplicating tools and focus on what actually drives results.
Use the right tools for the right tasks without overwhelm.
A simple 4-week plan to improve leads, content, and systems.
Why speed and consistency separate top contractors from the rest.AI in your day .
MEET OUR FEATURED GUEST
MURRAY MCCULLOCH
Founder of Coastal Craft AI
Murray McCulloch is the Founder of Coastal Craft AI, bringing real-world construction experience into the world of AI and operations. With a background as a carpenter, project manager, and high-performance custom home builder, he understands the day-to-day complexity contractors face on the job.
Today, Murray works directly with contractors to implement practical AI tools that fit seamlessly into how they already operate. His focus is simple: cut down admin time, streamline workflows, and help teams spend more time on the work that actually drives the business forward.
Explore Our Latest Webinars
YOUR 2026 MARKETING
PROGRAM WEBINAR
Ready to dominate 2026? It’s time to tighten up your game plan for marketing, lead generation, and everything Google cares about.
Watch this recorded webinar as we break down Your 2026 Marketing Program Webinar, what’s working now, what’s changed, and the moves that will boost your lead flow.
WATCH THE FULL EPISODE
HOW TO OPTIMIZE YOUR WEBSITE FOR MAXIMUM CONVERSION
I went live and walked through how contractors could improve their website and get more out of the traffic they already had. In this free webinar, I explained what actually influenced homeowner decisions online.
If you ever wondered why your site looked fine but did not generate enough inquiries, this session broke it down clearly and practically.
WATCH THE FULL EPISODE
THE NEW SEO AND GEO FORMULA FOR GENERAL CONTRACTORS
In this webinar, I break down the new SEO + GEO formula for general contractors who want more local visibility, stronger rankings, and better projects.
Search is changing fast. Homeowners are no longer only using Google. AI search engines are now recommending contractors directly based on reviews, authority, and website quality.
WATCH THE FULL EPISODE
Watch and Stream Our Recent Podcast Episodes
EPISODE 1
BUILDING DREAMS: THE CHIUSANO
DESIGN BUILD JOURNEY
In the debut episode of The Topping Off Podcast, Kevin Sterling sits down with Jesse and Arthur Chiusano to unpack what it really takes to grow a modern design-build firm. They share how a clear vision, the right clients, and strong systems helped them build momentum in under 4 years.
WATCH THE FULL EPISODE
EPISODE 2
BUILDING A KITCHEN EMPIRE:
INSIGHTS FROM DENNIS SARLO
I sat down with Dennis Sarlo of Sarlo Kitchen & Bath to talk about building a kitchen and bath business that scales. Dennis shares how he transitioned industries, hit $1.5M in year 1, tackled staffing challenges, leveraged design tech, and built strong contractor relationships while keeping customer satisfaction first.
WATCH THE FULL EPISODE
EPISODE 3
TRANSFORMING CONSTRUCTION FINANCES
WITH UPMARK PDF
Episode 3 is here and this one hits where it counts: your profit. I sat down with Avi Edelson of UpMark PDF to unpack why so many contractors struggle with job costing, messy markups, and unclear numbers, and how it's simplifying the way GCs handle vendor and subcontractor bills without replacing their accounting system.
WATCH THE FULL EPISODE
EPISODE 4
THE TRUTH ABOUT CONTRACTOR SEO
MOST BUILDERS STILL IGNORE
In Episode 4 of the Topping Off Podcast, I had insightful discussion with Donny Zanger of Buildwrks. We talk about the journey behind building a platform focused on SEO strategies that actually work for contractors. We also dive into the lessons behind scaling a service business, the power of exact match domains when used strategically, how to navigate slow seasons, and why relationships and generosity still play a major role in long-term success in construction.
WATCH THE FULL EPISODE
EPISODE 5
HOW BRODERICK BUILDERS BECAME A
NASHVILLE REMODELING POWERHOUSE
Episode 5 of the Topping Off Podcast features Jason Broderick of Broderick Builders, where he talks about building and running a family-owned remodeling company in Nashville, what it was like stepping into the spotlight with Property Brothers, and the technology and marketing strategies helping his company continue to grow.
WATCH THE FULL EPISODE
WANT TO BE A GUEST ON OUR PODCAST INSTEAD?
Real Conversations With Contractors Who Are Building It Right
Hosted by Kevin Sterling, Director of General Contractor Growth at GC Sherpa, The Topping Off Podcast features honest conversations with contractors, builders, and trade owners about what actually drives growth.
This is a free podcast created to share real-world experience, not polished marketing talk. Every episode is designed to give contractors practical insight they can actually use.
No hype.
No recycled marketing talk.
Just honest conversations with people doing the work.
WEBINAR FREQUENTLY ASK QUESTIONS
Who should attend this webinar?
This session is designed for general contractors, builders, and remodelers who already have a website and want it to perform better. It’s especially useful if you’re getting traffic but not seeing enough form fills or calls.
Will this webinar be live or recorded?
This webinar will be held live. A recording may be made available after the session, but live attendance is encouraged so you can follow along in real time.
Do I need any technical or marketing experience?
No. The content is presented in plain language and focused on real-world contractor websites, not marketing theory or technical jargon.
How long is the webinar?
The webinar will run approximately 45–60 minutes, including time for questions.
How do I register?
Simply complete the registration form on this page. You’ll receive confirmation and access details by email after signing up.
Is this webinar free?
Yes. This is a free educational webinar hosted by Kevin Sterling, Director of General Contractor Growth at GC Sherpa.
